Denise White


Denise White is the President of CSM. Denise has over 28 years of comprehensive leadership experience with CSM in the management of retirement communities  and is a licensed nursing home administrator. She has a Bachelor’s degree with a major in Sociology and a concentration in Gerontology. She has extensive knowledge of assisted living and nursing facility services, operations, regulatory requirements and financial management.



Robert McNichols


Robert McNichols is a principal and founder of McNichols & Associates, Inc., a regional firm specializing in the development of elderly housing. Prior to founding McNichols & Associates in 1980, he served for seven years as a County Administrator in the State of Virginia. He has a Bachelor's degree from the Christopher Newport College of the College of William and Mary and post graduate studies in public administration.

Mr. McNichols serves as government liaison specialist, technical advisor and housing development specialist for numerous properties. He has extensive experience in the development of grant applications to key State and Federal Agencies.


Mary Elyn McNichols

Executive Vice President

Mary Elyn McNichols is a principal and co-founder of CSM. She has a Bachelor's degree from the University of Illinois, a Master's degree from Ohio State University and a post graduate certificate in Gerontology from Andrus Center of Gerontology at USC. A consultant and management specialist, she has worked in the field of retirement services for the past 29 years.

Mrs. McNichols has served as the Executive Director for the New River Valley Agency on Aging and is a founding member of the National Association for Senior Living Industries. She has also served on the National Council on Aging, the National Association of Area Agencies on Aging, and the National Coordinator of State Contract Persons for Aging (NACO).


Michael Pearrell

Vice President of Finance

Michael Pearrell, CPA, is the Vice President of Finance for CSM. Michael has over 30 years of experience in public and private accounting, including extensive experience in long term care, third party reimbursement programs, auditing, accounting and bond financing. He is a graduate of West Virginia University.

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