Marketing Services

 

Planning and Measuring

  • Development, implementation, and monitoring of an effective marketing plan to achieve consistent 100% occupancy levels with waiting lists for new residents
  • Market research of competitor facilities and pricing
  • Oversight and analysis of key marketing measurements to optimize the effectiveness of marketing budgets and human resources
  • Assistance with on-site marketing staff recruitment and selection

Advertising

  • Development of complete marketing communication package including collateral materials, print, audio, public relations, and web-based components
  • Quarterly review and analysis of advertising plans
  • Development and implementation of marketing communications processes to aid in the development of effective advertising programs

Training

  • Marketing staff training including bi-annual marketing meetings
  • Development and implementation of lead management processes
  • Development and implementation of planning tools to enhance the performance of marketers
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