Development, implementation, and monitoring of an effective marketing plan to achieve consistent 100% occupancy levels with waiting lists for new residents
Market research of competitor facilities and pricing
Oversight and analysis of key marketing measurements to optimize the effectiveness of marketing budgets and human resources
Assistance with on-site marketing staff recruitment and selection
Advertising
Development of complete marketing communication package including collateral materials, print, audio, public relations, and web-based components
Quarterly review and analysis of advertising plans
Development and implementation of marketing communications processes to aid in the development of effective advertising programs
Training
Marketing staff training including bi-annual marketing meetings
Development and implementation of lead management processes
Development and implementation of planning tools to enhance the performance of marketers
