Marketing Services

CSM offers comprehensive sales training and strategic planning to help your on-site marketing team achieve maximum results.

Our in-house experts will help develop your community brand and communicate clearly with key audiences. 



PLANNING AND MEASURING
• Development, implementation, and monitoring of an effective marketing plan to achieve consistent 100% occupancy levels with waiting lists for new residents
• Market research of competitor facilities and pricing
• Oversight and analysis of key marketing measurements to optimize the effectiveness of marketing budgets and human resources
• Assistance with on-site marketing staff recruitment and selection

ADVERTISING

• Development of complete marketing communication package including collateral materials, print, public relations, and web-based components
• Quarterly review and analysis of advertising plans
• Development and implementation of marketing communications processes to aid in the development of effective advertising

TRAINING

• Marketing staff training including bi-annual marketing meetings
• Development and implementation of lead management processes
• Development and implementation of planning tools to enhance the performance of marketers