Executive Team

Founders: Bob & Mary Elyn McNichols Robert McNichols is a principal and founder of McNichols & Associates, Inc., a regional firm specializing in the development of senior housing. Prior to founding McNichols & Associates in 1980, he served for seven years as a County Administrator in the State of Virginia. He has a Bachelor’s degree from the Christopher Newport College of the College of William and Mary and post graduate studies in public administration.

Mary Elyn McNichols is a principal and co-founder of CSM. She has a Bachelor’s degree from the University of Illinois, a Master’s degree from Ohio State University and a post graduate certificate in Gerontology from Andrus Center of Gerontology at USC. A consultant and management specialist, she has worked in the field of retirement services for more than three decades.

Denise White, President Denise has over 35 years of comprehensive leadership experience in the management of retirement communities and is a licensed nursing home administrator. She has a Bachelor’s in Sociology with a concentration in Gerontology and a minor in business. She has extensive knowledge of affordable senior housing, assisted living, memory care and nursing facility operations. Denise leads her team with a passion to serve and to meet owners’ goals and objectives through clear communication and strategic planning.
Michael Pearrell, Vice President of Finance Mike is CSM's Vice President of Finance and has been with the company since 1994. He has over 42 years of experience in public and private accounting, including extensive experience in long term care, third party reimbursement programs, auditing, accounting and bond financing. He is a graduate of West Virginia University.
Dave Rawlings, Vice President of Operations Dave has been with CSM since 1997 and has over 30 years of experience in management. He is a licensed nursing home administrator and holds a Bachelor’s degree from James Madison University. Dave provides operational oversight of all CSM managed communities and has expertise in the areas of regulatory compliance, dining services, nursing services and financial management.